WE WOULD LIKE TO HAVE AN IMAGE FILM
That is the most common request which we get. And the need is understandable! You are proud of your company and want to show it to others - to (potential) customers.
A few days later, however, the hangover mood sets in (almost always).
Because hardly any new viewer seems to be interested in the film. The suspicion of the high number of clicks in the first few days were mainly triggered by the company's own employees is obvious and is confirmed after evaluating the IP addresses.
Now at the latest, the person who commissioned the film is wondering whether the 50,000 EUR plus VAT was a good investment. If he is the company owner hiself, he has to chalk that up to experience.
As a customer of your company what would you be interested in? What makes your product or service unique? Communicate what the target group is really interested in.
IMAGE FILMS WORK RARELY
The reason: Filmmakers know far too little about the business of medium-sized companies to be able to find out the customer benefits.
The customers know the business
of filmmakers too less,
to take corrective action.
Which film producer can really handle your company with aa its specialties? With lot sizes? Digital transformation? Restructuring? Product development processes? Supply Chain? Vertical Integration? Multi-Channel Marketing? Supplier Relationship Management? Stakeholder Engagement? Etc.
Dr. Daniel Detambel and Constantin Müller combine USP consulting and film production